16 Highly Effective Lead Magnet Ideas To Grow Your Email List

16 Highly Effective Lead Magnet Ideas To Grow Your Email List

We all know that building an email list is one of the best methods to scale your online business. 

In order for your audience to be on your email list you need to share your freebies.

Means you need to give them something valuable in return of their email. 

In this post I am going to reveal the best freebies ideas that you can share to your email subscribers. 

So without wasting any time let’s see some interesting stats about email marketing which will clear your all doubts about how powerful it can be for your website. 

  • There are 4 billion people that use email on a daily basis. 
  • To reach clients, 64% of small businesses utilise email marketing. 
  • Nearly one-fifth of all email campaigns are not mobile-friendly. 
  • Marketers who deploy specialised advertising report revenue increases of up to 760%. 
  • 35% of marketers send their customers 3-5 emails every week.
  • Over the last year, 78% of marketers have noticed an increase in email interaction. 
  • Four out of five marketers prefer not to use social media over email marketing. 
  • Personalizing emails based on gender, colour, and ethnicity is used by 20% of retail, e-commerce, and consumer products and services organisations. 

16 Types of Freebies To Attract Your Audience To Give Their Email 

There is no doubt that email marketing can be a game changer for your website.

You need to make sure whatever freebie you are offering is useful for your audience.

For that you have to build one. 

Here are 16 types of freebies that you can use right away.

Case Studies

Case studies are valuable content because they are one-of-a-kind: only you or your firm has the data to tell this story. 

You can also include your customers in the conversation by allowing them to tell their story about how they solved a problem – ideally one that some of your target group is experiencing as well.

Potential consumers will find the case study or customer story to be extremely beneficial because they will be able to learn how others have already handled their problem.


Ebooks address a particular issue.

They can be a few pages long to over 100 pages long.

eBooks aren’t data-heavy; instead, they’re easy to read and typically conversational guides that help readers grasp a topic completely. 

It can be informative, interesting, or even quite visually appealing. 

Each one of your ebook should delve deeply into a single topic, assisting the reader in completely mastering it.

That is really worth exchanging email addresses for.


When it comes to lead magnets, you would believe that a checklist is very basic. 

They are, nonetheless, quite popular and well welcomed depending on the circumstance. 

Mostly because they’re simple to read and you can answer a problem for a consumer on a single page PDF. 

Some folks would rather do something quick and simple than go through a lengthy course or read an e-book.

It all depends on who your target market is.

It might be an excellent opt-in/lead magnet to offer in exchange for a customer’s email address if the material is valuable and addresses their pain points. 

Do not overlook the importance of a checklist!

You don’t have to spend a lot of time crafting them, and many visitors will opt-in without hesitation.

Free Email Course 

An email course is a sequence of emails sent via autoresponder that streamlines any course you want to run.

In order to reach your target audience, these courses must be available for free. 

Maintain the ‘what’ element in each email course and make it entertaining and digestible for your subscribers.

With the use of an email extractor, you can even extract emails from a large amount of text.

Also, think beyond the box when it comes to the subject of your email course to maximise impact and intrigue.

Isn’t it true that you want to be the centre of focus rather than the centre of attention?

Content Series

Content series, like a good television show, keep users returning to your website.

At the top of your sales funnel, you can build a content series on themes that attract your target audience. 

Because content series are extensive and updated at regular intervals, you can ask readers to join your email list to be notified when the series is updated next.


Challenges are both entertaining and effective lead generators.

A challenge is when you offer to assist someone in achieving a specified objective within a specific time frame. 

You can give a series of classes over a period of days or weeks.

In a challenge, however, the emphasis is only on taking action.

As a result, you’re clearly spelling out the actions that someone has to do to attain their goal, dramatically improving the chances that they’ll obtain a rapid victory from your lead magnet and become a loyal fan and customer.


Another fun and simple technique to make a high-conversion lead magnet is to use infographics. 

An infographic is a visual representation of facts and statistics in an easy-to-understand manner.

For improved results, combine your infographic with other lead magnets such as a free e-book or a free template.

Make sure your infographics are well-designed so that they can be shared on social media for more exposure. 

Software Free Trial

Offering a free trial of your product is a terrific approach to attract visitors and encourage future purchases, which is ideal for digital marketing and software companies.

You must set an expiration date for this lead magnet to work (just be sure to notify the user of the deadline). 

Offer a discount on the product after the trial period has ended to boost efficiency.


A whitepaper is another well-known lead magnet idea.

A white paper is simply an actual, in-depth study aimed at highlighting an issue and how the company is striving to solve it in the marketing world. 

Sales and marketing teams typically utilise white papers to educate prospects about a product/service, new technology, or process in the aim of generating new leads. 

Marketers aim to deliver value to prospects by giving in-depth, complete research backed by strong data, examples, and references in order to acquire their confidence and credibility.


When your leads sit through a full webinar only to listen to what you have to say, you know they are qualified.

Leads from webinars are frequently highly qualified and in a prime position to be sold to because they are invested in the topic they are viewing. 

If you don’t have the time or resources to create a webinar course, simply film your screen with a voiceover explaining your most recent blog post and asking questions from your audience.

Live Webinars can instil a sense of urgency and a fear of losing out, encouraging prospects to enrol as soon as possible by providing their email address and other contact information. 

Because the average webinar viewing time is 53 minutes, webinars can be an excellent lead magnet for cross-selling your items to an already interested audience.


Printables can be used as templates, but they can also refer to any downloaded lead magnet in a printable format.

These immediate downloads are a simple way to expand your email list because all your audience has to do is sign up for your email list, and your Getresponse automations will handle the rest. 

When someone receives your printable in a simple incentive email, they will click the link inside the email to swiftly download it and print it on their own.

Printables could be a terrific approach to expand your email list if you’re good with design. 

Upload your assets to your website and make them available on a hidden or password-protected internet page to build a printed resource library.

If you construct a website page that requires a password to unlock, I recommend including the password code in your incentive email to keep everything organised.


People enjoy discovering new facts about themselves.

The quiz is also ideal as a lead generator.

You don’t mention yourself; instead, you focus on the client.

Another benefit is that you can include a note in the quiz results indicating that a customer requires your product.

Perhaps he/she was just second-guessing themselves, but the exam verified it. 

Because many individuals are amazing, they can publish quiz results on social media if they like them.

Because the user has already invested time in taking the quiz, he/she doesn’t mind sharing an email address to receive the results.


Design templates are another wonderful sort of gated material.

Businesses are always seeking ways to improve their productivity, and design is one area where many want assistance.

You can save visitors time and frustrations by providing templates for regularly used materials.

Photoshop templates, downloaded images, printed documents, a worksheet/workbook, or even stock photos could be used in this way.


There’s a lot of skill involved in preparing and executing a giveaway, What you should know is that gifts are excellent lead generators! 

Get in front of your prospects with a variety of giveaways, ranging from free NBA tickets to a reduced annual subscription to your product.

Remember that the quality of your leads will differ based on how relevant your offer is to your product or service. 

While Instagram freebies are a terrific way to broaden your reach and raise brand awareness, you won’t acquire any leads unless people DM you their email addresses.

Instead, make a giveaway landing page on your website and distribute the link in your social media postings.


It all depends on the type of business, product, and content creation skills you have. 

Of course, videos do better than articles in today’s world, but making videos is more challenging. 

You can create a “map” of customer issues and film short video tutorials on how to resolve them.

People will gladly leave you an email if you share useful features.

Free Assessment 

Who wouldn’t want a free evaluation?

It’s a terrific lead magnet idea to add to your strategy, whether you can conduct an assessment for individuals or an audit for a lead. 

As a lead magnet, a free audit allows you to discover more about your lead’s pain areas so you can create a targeted campaign to present them with a specific solution later. 

The solution must address their problem, as well as any other issues discovered during your free audit. 

They don’t ask for your contact information before you start the evaluation, which is one of the clever strategies they used in their lead magnet. 

They allow you to walk through it, complete it, and then submit your email address to view and receive a copy of the report. 

Final Thoughts

You have covered more than enough ideas to create a freebie to attract users to sign up for your email list.

It’s not that hard to create.

Once you have created it you need to make sure you have enough traffic on your website.

Driving traffic to your website is crucial.

Because there is no point of building a website that gets zero visitors. 

Want more? No problem!

Read more blogs below

7 Best Examples of Successful Affiliate Marketing Websites

13 Best Email Marketing Books To Read

How To Increase Your Blog Post Traffic (2021)

Traffic Secrets Book Review By Russell Brunson

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