10 Best ActiveCampaign Alternatives & Competitors

10 Best ActiveCampaign Alternatives & Competitors

ActiveCampaign is regarded as one of the best email marketing platforms available in the market.

But if you are finding an alternative to activecampaign then you have come to the right place.

In this post, I”ll discuss the best activecampaign alternatives which are both: free and paid.

So let’s dive in.

What is ActiveCampaign ?

ActiveCampaign has practically everything you’ll ever need in an email marketing tool, and its complex automations are unbeatable.

The entry-level subscription costs $15 per month for up to 500 subscribers, paid monthly, while the Plus plan costs $70 per month and includes premium features like an in-built CRM, lead scoring, landing pages, and SMS sending.

Automations are one of its most essential qualities. If you utilise their CRM software, you can automate list and contact management, as well as deals, in addition to autoresponders that can be triggered by a variety of events.

You can also add notes to contacts, schedule appointments, send direct messages to them, and much more using the ‘Deals’ system. 

It’s also worth noting the ‘Conversations’ feature. It can be used to send tailored messages to website visitors in order to improve the overall customer experience and develop a sales funnel to help you convert more visitors. 

You can rapidly obtain a holistic view of how your sales and marketing initiatives are going when you have all of your information and activity in one place. It is also possible to save money by not having to employ a variety of providers for different tools.

Active Campaign Alternatives 


Mailchimp is an email service provider (ESP) that specialises in email and online marketing for businesses.

It was founded in 2001, has evolved to become one of the most popular email newsletter services today. It controls 60% share of  the email market.

You can use Mailchimp to send newsletters and automated emails. You can use a form to create an email list or import your existing contacts. Pre-designed email templates and a drag-and-drop email builder are available from Mailchimp.

Email metrics are embedded into the software. With all of this in mind, Mailchimp is an appealing platform for organisations looking to get started with email marketing.


MailChimp has a free subscription that allows you to send up to 2,000 contacts and 10,000 emails per month (with ads). The Essentials plan costs $9.99 per month and includes 500 contacts and 500k emails. Starting at $14.99/month, the Standard plan adds sophisticated automations, while the Premium plan provides you access to all areas starting at $299/month.

ActiveCampaign vs Mailchimp

Best FeatureAdvanced Marketing AutomationBeautiful Templates
Free Plan No. Only a 14 days free trailYes. Forever – Sign up here
PriceStarts at $9/monthStarts at $14.99/month
Live ChatAvailableAvailable only for paid members


Aweber is currently one of the most popular email marketing software suppliers and has been for years.

This is due to the fact that the firm not only provides over 150 customizable email templates, but also gives you complete control over when, how, and where your emails are sent. 

Aweber provides you with all of the tools you’ll need to run a successful email marketing campaign. You have an easy-to-use interface and a good support system that makes it simple to start and sustain your email campaign.

It’s ability to combine your email marketing account with many elements of your organisation is another wonderful feature. 

There are over 100 integration possibilities, ranging from simple call-to-action methods like publishing email subscription forms on your company’s website and social media platforms to combining your account with popular online shopping tools like PayPal.


Aweber has a free subscription plan that allows upto 500 subscribers.

The pro plan starts at:- 

  • $19 per month for up to 500 subscribers
  • $29 per month for 501 – 2500 subscribers
  • $49 per month for 2501 – 5000 subscribers
  • $69 per month for 5001 – 10000 subscribers
  • $149 per month for 10001 – 25000 subscribers. 

And if your list has more than 25000 subscribers then you have to contact aweber for the quotation. 

ActiveCampaign vs Aweber

Best FeatureAdvanced Marketing AutomationIntegration
Free Plan No. Only a 14 days free trailYes. Forever – Sign up here
Pricestarts at $9/monthstarts at $16/month
Live ChatAvailableAvailable

Infusion Soft 

Infusionsoft is a marketing tool available through Keap. Keap Pro (create landing pages and forms to collect leads) and Keap Grow are two additional products in its arsenal (organizes your contact details and their messages so you can close them more efficiently). 

You can nurture your leads and send follow-up emails automatically with Infusionsoft to ensure that they receive the emails.

To enhance conversion rates, segment your leads and generate unique content for each of them. 

Infusionsoft is a sales tool that allows you to assign tasks to your sales team so that they may complete deals for you. 


Infusion soft price is $199/month for 500 contacts and one user. 

ActiveCampaign vs Infusion Soft

ActiveCampaignInfusion Soft
Best FeaturesAdvanced Marketing AutomationUnlimited Emails
Free Plan No. Only a 14 days free trailNo. Only a 14 days free trail
PriceStarts at $9/monthStarts at $199/month
Live ChatAvailableAvailable

Get Response 

GetResponse is an all-in-one marketing platform that includes landing pages, a CRM, and complex automations in addition to email marketing. Their initial plan is affordable, and NGOs receive a significant 50 percent discount.

They claim to be the most user-friendly newsletter solution on the market, with a lot of advanced capabilities. This is a bold boast, especially considering their low cost.

The company, founded in Poland, claims to have a global reach of 182 countries and over 1 billion monthly customers! That’s a large number of emails. 

They also have a lot more features than most other email marketing services. You’ll be hard-pressed to discover a feature they don’t have, from custom landing pages to advanced automations.


Getresponse pricing costs $15/month for up to 1000 subscribers. The basic plan costs $49/month for up to 1000 subscribers and the professional plan costs $99/month for up to 1000 subscribers. 

The price goes up with the increase in number of subscribers and they do offer a 30 day free trial. 

ActiveCampaign vs Get Response

ActiveCampaignGet response
Best FeaturesAdvanced Marketing AutomationEasy to use
Free Plan No. Only a 14 days free trailNo. Only a 30 days free trail
PriceStarts at $9/monthStarts at $15/month
Live ChatAvailableAvailable


HubSpot is one of the most powerful and complete marketing tools on the market. 

Unlike ActiveCampaign, the application is separated into four hubs: marketing, sales, service, and customer relationship management (CRM). All of the hubs work together to help you increase traffic, generate leads, score leads, and convert them into sales. 

Hubspot’s email marketing functionality may be found in the Marketing Hub. You can manage your advertisements and retargeting campaigns from here, in addition to generating leads and sending emails.

Finally, conversational bots and live chat can be integrated into your websites to help you communicate with visitors and collect additional leads. 

As you can see, Hubspot aspires to be an all-in-one marketing platform, which ActiveCampaign currently isn’t. 

Hubspot, on the other hand, is far better at serving bigger corporations and companies in this area. It also explains why their prices are far greater than those of most other instruments on the market.


Hubspot has a free version that allows 2000 email sending limits per month.

  • Starter plan costs $45/month.
  • Professional plan costs $800/month
  • Enterprise plan costs $3200/month. 

ActiveCampaign vs Hubspot

Best FeaturesAdvanced Marketing AutomationMarketing Automation
Free Plan No. Only a 14 days free trailYes. Forever – Sign up here
PriceStarts at $9/monthStarts at $45/month
Live ChatAvailableAvailable only for paid members

Constant Contact 

Constant Contact is a sophisticated marketing automation and email marketing tool that helps organisations improve their ability to acquire, convert, and retain consumers using email and social advertising.

The software comes with a slew of drag-and-drop email layouts as well as several ways to import contacts.

Users of Constant Contact also have access to smart event management tools, social networking capabilities, and a number of resources to help organisations succeed with their marketing efforts. 

Users can target and send a series of personalised emails to contacts in a series, resend to those who didn’t open emails the first time, and more using its marketing automation tools.

Businesses can monitor advertising results over time and discover which contacts are engaged with detailed information.

Furthermore, Constant Contact has a mobile app that allows company marketers to create and send emails directly from their phone. It has email tracking capabilities, allowing users to track and monitor the performance of sent emails while on the go.


Constant Contact offers a free trial for 60 days. 

  • Email plan costs $20/month.
  • Email plus plan costs $45/month.

ActiveCampaign vs Constant Contact

ActiveCampaignConstant Contact
Best FeaturesAdvanced Marketing AutomationBest deliverability rates.
Free Plan No. Only a 14 days free trailNo. Only a 60 days free trail
PriceStarts at $9/monthStarts at $20/month
Live chatAvailableAvailable


SendinBlue is a low-cost email marketing solution for small and medium-sized businesses (SMBs) who want to send and automate email marketing campaigns. 

Simply put, SendinBlue is a less expensive alternative of Activecampaign that offers a free version and a free trial, but with more features.

Sendinblue has more than 80,000 users and sends over 100 million emails a day, which is quite remarkable!

They are serious about becoming a big player in this traditionally underserved industry, as seen by its extensive feature set which includes a CRM, marketing automation, transactional emails, SMS, landing pages, and Facebook advertisements and incredibly competitive pricing.


Sendinblue offers a free version that allows unlimited contacts and up to 300 emails per day. 

  • Lite plan costs $25/month
  • Premium plan costs $65/month
  • Enterprise plan – get a quote if you have more advanced needs. 

ActiveCampaign vs Sendinblue

Best FeaturesAdvanced Marketing AutomationUnlimited contact storage
Free Plan No. Only a 14 days free trailYes. Forever
PriceStarts at $9/monthStarts at $25/month
Live ChatAvailableNot Available


Drip is a cloud-based email marketing system for companies of all sizes in fields like marketing and advertising, consumer goods, and e-learning.

Workflow automation, multi-channel marketing, targeted email campaigns, and consumer activity reporting are all important elements. 

For creating customised emails for different consumer groups, Drip provides both a text-based and a visual email builder. Segments, actions, demographics, and other factors can be used to identify client groupings.

Users can watch their customers’ journeys on Drip’s website, and managers can track client loyalty using leaderboards. 

Marketing managers can use established templates to construct workflows and then tweak them for unique campaigns. Workflows can be shared with coworkers by providing a URL or embedding codes.

Facebook Ads, 3dcart, Justuno, Shopify, Magento, ClickBank, Zapier, and more platforms have native integrations with the solution. 


Drip offers a free trial for 14 days. Pricing starts at $19/month that allows 500 contacts and you can send unlimited emails. The price goes up if you have more than 500 contacts.

ActiveCampaign vs Drip

Best FeaturesAdvanced Marketing AutomationPersonalization
Free Plan No. Only a 14 days free trailNo. Only a 14 days free trail
PriceStarts at $9/monthStarts at $19/month
Live ChatAvailableAvailable


Nathan Barry invented ConvertKit, a full-featured email service provider (ESP). It’s one of the fastest-growing email marketing companies due to its ease of use, automation, and other features.

It also has configurable sign-up forms and landing pages that may be used to increase the number of email subscribers.

ConvertKit is simple to use, and its paid plans are reasonably priced. In addition, they provide a free landing page plan. 

It is intended for a single type of audience: online creators (like bloggers and YouTubers). As a result, there aren’t many ecommerce-specific features that you don’t require.


Convertkit offers a free version that allows 1000 contacts and if you want to try its pro features then they do offer  a free trial for 30 days

  • Creator plan costs $29/month. 
  • Creator pro plan costs $59/month. 

ActiveCampaign vs Convertkit

Best FeaturesAdvanced Marketing AutomationCommerce Tool
Free Plan No. Only a 14 days free trailYes. Forever
PriceStarts at $9/monthStarts at $29/month
Live ChatAvailableNot Available


Benchmark email marketing has an excellent feature set that is suitable for almost any type of small business.

The software’s guided workflows and appealing, user-friendly platform provide everything most users require to achieve their email marketing objectives.

And, with a free plan that is surprisingly robust for the price, Benchmark marketing provides options for nearly every budget. If you can afford it, the paid Pro plan gives you even more flexibility in sending targeted campaigns to your contacts based on their interactions with you. 

You’ll also find it simple to coordinate with other critical platforms at your organisation thanks to the 1,500+ integrations. 


Benchmark offers a free plan that allows 250/month emails. Pro plan costs $13/month and for the enterprise plan you need to contact the sales person to get the quotation.

ActiveCampaign vs Benchmark

Best FeaturesAdvanced Marketing AutomationInbox Checker
Free Plan No. Only a 14 days free trailYes. Forever
PriceStarts at $9/monthStarts at $9/month
Live ChatAvailableAvailable

Final Thoughts

Finally you have covered more than enough activecampaign alternatives. ActiveCampaign is one the best but it is not the only tool available in the market. From the above list you can make a decision on the basis of taking a free trial and if it doesn’t fit your needs then you can move to another tool. I am sure you will find the best one!

Want more? No problem!

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