The Best 21 SEMrush Alternatives, Period

The Best 21 SEMrush Alternatives, Period

Do you want to know what the greatest Semrush alternatives are in 2021?

Despite the fact that Semrush is an excellent SEO tool that is used by over 6 million people worldwide, there are a few other SEO tools that are excellent alternatives to Semrush.

So, in this blog post, we’ll go through some of the greatest Semrush alternatives (including free alternatives).

Also examine the features offered by competitors before deciding whether SEMrush is the perfect SEO solution for your business.

Semrush Free Alternatives

free semrush alternatives

Screaming Frog 

Screaming Frog Services is a digital marketing service that helps businesses build their online presence by providing search engine optimization (SEO) and paid search campaigns utilizing a unique mixture of data, technology, and creativity.

Features 

SEO

  • Keyword Analysis
  • Backlink Management
  • SERP Ranking Tracking
  • Page Grader
  • Competitive Analysis 
  • Site audit / diagnostic
  • Site Recommendations 
  • Task Management

SEO Channels 

  • Local SEO
  • Social SEO
  • Mobile SEO
  • Global SEO

SEO Platform & Account Management

  • Multi-domain Support 
  • Integration with web analytics tools

Pricing

Screaming frogs have a free plan available and they also have a paid plan starting at £149 per year. 

Up city SEO Report Card

UpCity is a digital marketing marketplace that connects companies with trustworthy digital marketing agencies and service suppliers. It provides a list of qualified marketing service providers in a variety of industries and local marketplaces.

Its partners have access to powerful sales tools, such as the embeddable SEO Report Card.

The free SEO Report Card from UpCity examines your website to determine how it ranks against its competitors.

Features

  • Find curated professionals
  • Hire a trusted partner
  • Grow your business
  • Top Local Agency Marketplace
  • Agency Growth Engine
  • Reporting and workflow management software
  • Automate your reporting process
  • Manage projects and tasks
  • Multi-campaign management
  • SEO experts on-demand
  • Simple pricing
  • White-labeled

Pricing

The Up city SEO Report Card is free. 

SEO Powersuite 

SEO PowerSuite is a set of four tools that can help you improve your website, create content, manage backlink campaigns, and track your progress.

Rank Tracker: find keywords, track rankings, and evaluate competition with this tool. WebSite Auditor crawls and optimises the structure of the site, as well as improving on-page optimization. Backlinks are identified and analysed using SEO SpyGlass. Run link-building and outreach initiatives with LinkAssistant.

SEO PowerSuite is software that is bilingual and cross-platform.

Features

  • Audit Management
  • Backlink Management
  • Broken Link Discovery
  • Campaign Management
  • Competitive Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Keyword Rank Tracking
  • Link Management
  • Mobile Keywords
  • Multiple Site Management

Pricing

SEO powersuite has a free version. They also have a paid version starting at $299 per year.

Serpstats 

Oleg Salamaha invented Serpstat, an SEO software suite. It has gradually expanded from a keyword research tool to a “growth hacking tool” with capabilities such as link building, technical SEO, PPC, and more.

It is one of the best semrush alternatives because it does have similar features.

Features

Keyword Research

  • Keyword Suggestions
  • Long-Tail Keywords
  • Search Volume

Rank Tracking

  • SERP Rank Tracking
  • Localization
  • Rank Alerts

Off-Page SEO

  • Link Building

SEO Reporting

  • Competitor Analysis
  • Data Visualization
  • Custom Reports
  • White Label

Pricing

You can get a free version of their software that contains advanced capabilities like competitor analysis. Their paid plan starts at $69 per month.

Google Keyword Planner 

The Adwords PPC platform includes Google’s Keyword Planner. While it’s great for finding keywords for paid advertising, it’s also great for organic search.

The most significant advantage of using a Google keyword tool is that the data is incredibly accurate.

It is one of the best free semrush alternatives.

Features 

  • Finding new keywords 
  • Observing average monthly search numbers for keywords 
  • Assisting in cost estimation 
  • Creating new search ad campaigns

Pricing

It is completely free to use. 

Ubersuggest 

Ubersuggest is an SEO tool that can help you find new content ideas, research competitors, and get keyword suggestions for your content. It functions similarly to other paid tools (Ahrefs, MOZ, SEMRush, and so on), with the exception of more in-depth keyword analysis. 

Features

Keyword Overview

Keyword Ideas

Content Ideas

Traffic Analyzer

  • Domain Overview
  • Top Pages
  • Keywords

SEO Analyzer

  • Site Audit
  • Backlinks

Pricing 

Ubersuggest has a free version available. Although its paid plan starts at $12 per month.

Search Metrics

Searchmetrics Suite is used to optimize our websites for SEO and online marketing. With a primary emphasis on content, ranking tracking, and keyword discovery. Another outstanding feature is the research section. Here you can learn about what your competitors are doing and how you can improve your website to be on par with or better than theirs.

You can use it if you need a free alternative to SEMrush.

Features

Keyword Research

  • Keyword Suggestions

Rank Tracking

  • SERP Rank Tracking 

Off-Page SEO

  • Link Building
  • Backlink Monitoring

SEO Reporting

  • Competitor Analysis

Pricing

Search metrics have a free version available. Their pricing starts at  $397 per month.

Raven Tools

Raven Tools is a white-label marketing report, SEO auditing platform, and SEO tool for media organizations, agencies, freelancers, and in-house marketers. It handles SEO, social media dialogues, and online ad campaigns.

Features 

  • Audit Management
  • Competitive Analysis
  • Content Management
  • Conversion Tracking
  • Dashboard
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Link Management
  • Keyword Filtering
  • Localization Automation
  • Mobile Keywords
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics

Pricing

Raven tools have a free version available. There plan starts at $39 per month.

Buzzsumo

Buzzsumo is a powerful online tool that allows any user to discover what content is popular on any website or topic.

To provide the content that people want to know, you must first understand what is popular. It can take hours to sift through all of the different social media sites to find out what people are talking about and what their concerns and needs are. Being able to enter specific search criteria, analyze content, and discover what is already working in your area can be invaluable to a marketer in terms of sharpening your focus and providing direction. Buzzsumo is such a tool.

Features

  • Content Discovery
  • Content Research
  • Find Influencers
  • Monitoring
  • Chrome Extension
  • API

Pricing

Buzzsumo does have a free version. Their paid plan starts at $99 per month.

Semrush Paid Alternatives

semrush alternatives

Monitor Backlinks

Monitor Backlinks is an SEO tool designed for marketers and business owners. Make your online marketing strategies and reports more automated.

It’s main feature is that it automatically detects new backlinks to your site and sends email alerts when they are acquired.

Features

  • Build Great Links
  • Monitor Your Brand and Create Relationships with Influencers
  • Recover Valuable Lost Links
  • Track Keyword Rankings Over Time (Local Pack Included)
  • Reverse Engineer Competitors’ Keyword and Backlink Strategies
  • Fight Negative SEO By Efficiently Disavowing Bad Links
  • Simplify by managing all of your backlink data in one location.

Pricing

Monitor Backlinks plan starts at $25. They do offer a free trial. 

KWfinder 

KWFinder is a keyword research tool that aids in the discovery of long-tail keywords with a low SEO difficulty. 

It allows you to manually create keyword lists based on current and historical search volume, estimated CPC in paid search, paid search difficulty as represented by the PPC index, and SEO difficulty as represented by the KD index.

Features 

  • Keyword look-up
  • Bulk upload and review
  • Domain look-up
  • List creation
  • Integration with other Mangools tools

Pricing 

Kwfinder plan starts at $29. They do have a free trial available.

Aherfs 

Ahrefs is a SaaS-based SEO suite that allows you to analyze the domain ranking, keywords ranking, backlink profile, Site structure, and much more for any domain (including your competitors).

Features 

Keyword Research

  • Keyword Suggestions
  • Long-Tail Keywords
  • Search Volume

Rank Tracking

  • SERP Rank Tracking
  • Localization 
  • Rank Alerts

Off-Page SEO

  • Link Building
  • Backlink Monitoring

SEO Reporting

  • Competitor Analysis
  • Data Visualization
  • Custom Reports

Pricing

Aherfs plan starts at $99. They offer a free trial for $7.

Moz 

Moz’s suite of tools is used by marketers at Zillow, Trivago, and Fortune 500 companies to monitor SEO performance. Moz provides tools to help you build additional backlinks to your site and understand what your existing link backs are.

It has a powerful site audit tool that identifies potential issues that search crawlers may have with your site. It keeps track of your SERP rankings as well as the rankings of your competitors. It’s a virtual Swiss army knife for search marketers.

Features 

  • Content Management System
  • User Management
  • Dashboard
  • Keyword Search
  • Keyword Tracking
  • Link Management
  • Localization
  • Rank Tracking

Pricing

Moz plan starts at $99. Free trial is available. 

CognitiveSEO 

CognitiveSEO is an SEO software that provides a variety of tools for you to use. lt can provide you with extensive analyses and insights through these tool sets that you can use to improve your SEO campaign.

Features 

  • Audit Management
  • Competitive Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Link Management
  • Mobile Keywords

Pricing

CognitiveSEO pricing starts at $129.99. They offer a free trial.

Web CEO

WebCEO is a robust cloud-based platform designed to meet the SEO requirements of both small businesses and large SEO agencies.

It offers 22 full-featured SEO tools to its customers, including keyword research, SEO audits, domain analysis, landing page optimization, rank tracking, backlink quality check, internal link building, social media analytics, content submission, and competition analysis. WebCEO also offers a white label service with an SEO lead generation button on a partner’s own domain.

Features 

  • Unlimited Keyword Suggestions
  • Keyword Basket with tags
  • Rank Tracking
  • Local Rank checks
  • Technical Audit
  • SEO Analysis
  • Site Structure Optimization
  • Landing Page Analysis
  • Daily scanning on demand
  • Multi user logins simultaneously
  • Backlink Quality Check
  • Link Text Analysis
  • Link Detox tools
  • Content Submission
  • Link Building Tools
  • Web Buzz Monitoring
  • Social Engagement Analysis
  • Facebook Insights
  • Web Analytics
  • Competitor Metrics tools

Pricing

Web CEO pricing starts at $35. They offer a free trial. 

Spyfu 

SpyFu is a keyword research and competition intelligence tool that digital marketers use to boost their internet search rankings.

It can be used to figure out which search words are the most profitable in your competitors’ paid and organic search efforts.

While other software products provide similar capability, SpyFu is one of the few that focuses on competitive analysis, or “spying.”

Features 

  • SEO Research
  • PPC Research
  • Keyword Research
  • Backlink Research
  • Keyword Rank Tracking
  • Competitive Analysis

Pricing 

Spyfy plan starts at $33. 

Majestic 

Majestic is a search engine optimization (SEO) application that is accessible on the web. 

It’s the “biggest commercially available backlink index,” according to the website. It’s possible that it’s the longest-running, dating back to 2011. It has a level of backlink info that other programs don’t have. 

Majestic includes a wealth of statistics, visualizations, and analytics to demonstrate their impressive backlink profile.

Features 

  • Fresh Index
  • Site Explorer
  • Keyword Generator NEW!
  • Link Graph NEW!
  • Link Context
  • Related Sites
  • Campaigns
  • Trust Flow
  • Topical Trust Flow
  • Referring Domains
  • Referring IPs
  • Campaigns
  • Referring Subnets
  • Bulk Backlink Checker
  • Keyword Checker
  • Use OpenApps
  • Verified Domains

Pricing

Majestic plan starts at £39.99 per month.

SE ranking 

SE Ranking is one of the best keyword tracking tools for your website because it provides precise data, extensive reports and analysis, and even other tools to help you do more jobs. This tool’s versatility and dependability make it a must-have for SEO specialists.

Features 

  • SEO Tools 
  • Keyword Rank Tracker 
  • Website Audit
  • On-Page Checker 
  • Backlink Checker 
  • Backlink Monitor 
  • Page Changes monitoring
  • Keyword Research & Suggestions Tool 
  • Keyword Grouper 
  • Marketing Plan 
  • Competitive Research 
  • B2B Features 
  • White Label 
  • Lead Generator 
  • SEO Reporting Tools 
  • API 
  • Social Media Management 

Pricing

SE Ranking plan starts at $31 per month.

SEO profiler

SEOprofiler is a web-based SEO tool that has been assisting many internet marketers in achieving high rankings since 1997. It is the main SEO tool from the Axandra GmbH Company.

The powerful SEO tool that aids in the ranking of your website on various search engines in order to increase traffic to your website.

Features

  • Ranking Monitor
  • Website Audit
  • Link Profiler
  • Link Building
  • Ranking Profiler
  • Adwords Profiler
  • Page Optimization
  • Keywords
  • Uptime Monitor
  • Website Analysis
  • Social Media
  • Client Reports

Pricing

SEO profiler plan starts at $69 per month. They do have a free trial.

Word tracker

Wordtracker SEO software is one of the most dependable keyword research tools on the market.

It keeps the order of popular search results and displays the ranking of those results by using relevance as a filter.

Its one-of-a-kind Keyword Tool searches for relevant phrases using negative keywords.

Because it is a Chrome extension, it generates a list of important words with a single click and is very user friendly. It is one of the best semrush alternatives out there in the market.

Features

  • Keywords Tool
  • Quick Research Tool
  • Organized Keyword Research
  • Ease of Access
  • Seasonality

Pricing

Word tracker plan starts at $27 per month. They offer a free trial.

Long tail pro

LongTailPro is a keyword research tool for the desktop that runs on Adobe Air (works on Windows & Mac).

It has the advantage of not requiring you to be an SEO expert in order to use it. The user interface is simple and straightforward. You’ll get used to it quickly.

Features

  • Dashboard
  • Campaign Management
  • Analytics
  • SEO Management
  • Keyword Search
  • Keyword Research Tools
  • Ranking Monitoring

Pricing

Long Tail Pro plan starts at $25. They offer a free trail also.

Final Thoughts

Semrush is not for everyone. That’s why I’ve compiled a list of Semrush alternatives for you to try.

Although I love Semrush and highly suggest it to anyone looking to boost your search traffic and revenue, you all know there are a few more SEO tools worth checking out.

Check Out Semrush

Want more? No problem!

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