9 Reasons Email Marketing is Better Than Social Media 

9 Reasons Email Marketing is Better Than Social Media 

Email marketing has been around for decades, and it’s still one of the best ways to market your business.

Social media is a relatively new way to communicate with customers, but email marketing still beats social media hands down when it comes to ROI.

Here are 9 reasons why email marketing is better than social media marketing:

Email Marketing has an open rate that’s much higher than social media 

According to the reports, email marketing has 50-100 times the click-through rates of Facebook and Twitter. 

Despreneur Magazine Says “Email is still the king. It’s 80% in 80/20.

Quite literally.

We’re seeing anywhere from x25 to x10 when directly comparing email and social in terms of clicks generated.”

Initiate Direct Sales Offers

Social Media is great for keeping your followers up to date with the latest news about your business, but you can’t ask them to purchase anything on Facebook or Twitter (unless they follow an online store).

With email marketing, however, customers receive specific offers that are relevant only to them because you know their names and addresses!

This allows you to grow your list of potential buyers quickly and easily using opt-in forms.

Targeted Communication 

Email Marketing enables more targeted communication than any other method such as social media which means it’s easier for businesses who use this type of marketing to reach out directly to those people who are most likely to buy.

With social media, it’s difficult to get the exact demographic you want, and your posts can be lost in a sea of other content on people’s news feeds which means low engagement rates and fewer leads generated by these campaigns. 

It’s Easier To Measure Results Because You Can Track

Email Marketing is more predictable than social media marketing because email campaigns provide businesses with detailed reports that show how their customers responded to each campaign while Twitter and Facebook analytics tools aren’t as comprehensive or easy-to-use for getting statistics quickly .

It’s easier to measure results because you can track open rates, click-throughs, unsubscribes/spam complaints etc. This allows you to make changes based on what works best rather than blindly! 

Higher Engagement Rates

Social Media engagement rates vary depending on what time of day (or night) messages are posted whereas emails sent at any time always reach 100% of your list within minutes!

More Controllable

You can include links in emails which means you have more control over what content your visitors see.

Social Media has never been easier thanks to free sites like Facebook and Twitter where anyone can set up an account without paying anything; however, if you want to reach your target audience effectively it requires time and effort that many small businesses just don’t have.

Emails go directly into people’s inboxes so they don’t have to search for them like on Facebook or Twitter.

Direct Communication 

Email marketing is a unique opportunity to communicate directly with your customers and prospects, in a way that they’re expecting. 

Social media posts are only displayed by followers unless a paid promotion is used but with email marketing messages are sent straight away!

Better ROI

It is always beneficial to invest in a method that has better ROI than any other method which has low return on investment.

According to a study made by Mckinsey & Co on how US companies generate new customers.

They discovered that email marketing generated 40 times more clients than Facebook and Twitter combined. 

This shows how powerful an email marketing can be for your online business.

FAQ

Is email marketing the most effective?

One of the most effective forms of marketing is email marketing because it’s one that marketers have complete control over.

You can easily measure results and make changes based on what works best rather than blindly using social media or direct mail!

What are the 5 Ts of email marketing?

The 5 Ts of email marketing are Tease, Target, Teach and Test. 

What is the most effective email marketing strategy?

The most effective strategies for email marketing are personalization, segmentation, Optimizing for mobile devices and email automation. Using these strategies you can take your business to the next level. 

How Email Marketing and Social Media Marketing can work together? 

You can use social media to grow your email list which will increase your overall conversions and revenue. 

Here are the most common ways to do so:- 

  • Share your op-tin forms on social media platforms. 
  • Drive traffic from social media platforms to your website and then convert those visitors into subscribers. 
  • Leveraging the power of paid ads on social media and promoting your opt-in forms. 

What is unique about social media marketing? 

Social media marketing helps you to connect with your target audience, increase brand awareness, increase traffic, generating leads and conversions. 

According to Statista.com, In 2020 over 3.06 billion people use social media platforms worldwide and this number is expected to reach 4.41 billion in 2025. If you haven’t taken use of this amazing tool yet, you’re missing out on a huge marketing opportunity.

Final Thoughts

In the end, it’s clear that email marketing has a lot going for it over social media which means you should make sure your business harnesses all the power possible from this type of direct communication.

You should combine both social media and email marketing to generate leads and increase brand awareness.

With this powerful combination, you can take your business to the next level.

Want more? No problem!

Read more related blogs below

8 Types of Email Marketing You Should Be Sending

13 Best Email Marketing Books To Read

16 Highly Effective Lead Magnet Ideas To Grow Your Email List

Mailchimp Review 2021: A Robust All-In-One Marketing Platform

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