ConvertKit Review 2021: Is It Worth It?

ConvertKit Review 2021: Is It Worth It?

Convertkit has gained a lot of popularity in the email marketing world.

And as we all know email is widely used to deliver your marketing messages to the targeted audience. 

There are a total of 4.03 billion email users worldwide. 

This software has a variety of things to offer. 

If you are wondering whether you should use it or not! 

Then you have come to the right place. In this blog post I am going to review convertkit and you will get to know: what exactly convertkit is, its features, pricing, support, pros and cons. 

So read it if you want to know more about it. 

What Is a Convert Kit? 

ConvertKit was founded by Nathan barry.

It’s one of the best email service providers (ESP).

It’s also one of the fastest-growing email marketing companies around because of its simplicity of use, automation, and other capabilities.

Convert Kit includes customisable sign-up forms and landing pages to aid in the acquisition of additional email subscribers.


Landing page and form builder 

ConvertKit’s landing page and form building features are amazing.

It’s also displayed in a nice user interface, just like the rest of the program’s capabilities. 

ConvertKit includes lots of new complex capabilities in addition to templates and standard design customization options such as colour, font, background, text size, and so on. 

It also includes when a customer fills out a form, you must decide which action to take, Sending an incentive email to new subscribers automatically, Changing the content that is displayed to returning visitors, Changing the text that appears in search results and on social media. 

The built-in forms and landing page reports indicate to you the number of visitors, subscribers, and conversion rate, giving you the information you need to know if any adjustments need to be made. 

if you don’t have a website then ConvertKit will host your landing page on their server.


ConvertKit manages subscribers also known as contacts using email tags rather than lists.

You can name the tags.

When you have imported subscribers, you can assign as many tags to a subscriber as you want. 

You can select which autoresponders, forms, and categories to add subscribers to as you’re adding them.

You can also import subscribers from another email marketing service using ConvertKit.

Advanced Segmentation 

If you want to deliver customised content tailored to certain audiences, you’ll need to be able to segment your clients.

ConvertKit allows you to create segments with as many parameters as you want, excluding and adding consumers depending on these criteria.

You can segment according to location, subscription date and purchase behaviour. 


Autoresponders are email sequences that are sent automatically when a customer makes a specific action or when a specific condition is satisfied. 

ConvertKit makes it simple to create sophisticated autoresponders.

The first step is to choose the condition, action, or event you want to trigger.

This includes the following: 

  • New subscribers are being added and tagged. 
  • completing a form 
  • Purchasing an item

If you’re not sure what steps to take to achieve your goal, ConvertKit also offers automation templates.

The following are some examples of templates: 

  • Webinars
  • Launching a product to market 
  • Following up with Customers who have not yet purchased. 

Easy To Use

ConvertKit asks if you’re migrating from another email newsletter software and if you have a website when you initially log in.

The interface and options are then set up as needed. 

ConvertKit also offers a checklist to assist you in getting started with their email marketing solutions.

Because the options are connected to the mechanics of running a campaign (segmenting, automating sequences, etc.) rather than the email itself, it’s clear that this solution is more focused on managing subscribers than on sending attractive emails.

ConvertKit provides a ton of resources to assist you learn more about the solution.

When you first use a feature, a demo video appears on the relevant page to help you understand how it works and get the most out of each option. 

There is no central dashboard where you can see an overview of all components of your campaign; instead, you must navigate through the many menus to access the various pieces of information. 

Because there is no option to send an email, you will have to experiment with the solution before realising that you must select either the Broadcast or Sequences option from the menu.

Reporting Tool

ConvertKit has a strong emphasis on analytics, which extends to subscribers.

It keeps track of vital subscriber metrics including:-

  • Subscribers who have recently joined
  • Total number of subscribers
  • Open rate on average
  • Average click-through rate

You can track your campaigns easily.

For each campaign, you can track email openings, bounces, visitors, subscribers, and conversion rates independently.

The application helps to keep track of website statistics for various forms to assist you figure out which signup methods are most effective. 

For example, you can look at conversion rates as well as the number of people who joined your email list via the pop-up modal or signed up for incentives using the sidebar form.

Convertkit Pricing


ConvertKit’s Free plan, is great for businesses who are just getting started with audience building.

A total of 1,000 subscribers can be managed at any given time.

Integrations, premium support, email sequences, and automated funnels are not available. 

The following are some of the free features: 

  • Tagging your subscribers 
  • Custom domain name
  • Broadcast
  • You are free to create as many forms and landing pages as you want. 

Creator Plan

ConvertKit allows you to access the Creator Plan features for free for 14 days as a trial. 

Integrations, premium support, automated email sequences, and automated funnels are all included in the Creator package. 

You can also migrate from any other tool for free. 

ConvertKit bills on a sliding basis dependent on the number of subscribers you have. ConvertKit pricing for the Creator plan is as follows:

  • $9 a month – 300 subscribers
  • $29 a month – 1,000 subscribers
  • $49 a month – 3,000 subscribers 
  • $79 a month – 5,000 subscribers 
  • $119 a month – 10,000 subscribers
  • $149 a month – 15,000 subscribers
  • $199 a month – 25,000 subscribers
  • $319 a month – 45,000 subscribers 

Creator pro plan

For the higher pricing tiers, you can test the Creator Pro plan for free or as a personalised demo.

The following are the new features included in this plan: 

  • Access to the newsletter referral system 
  • Redirect links for email broadcasts 
  • Custom audiences on Facebook 
  • Priority assistance 
  • Scores for subscriber engagement 
  • Reporting on deliverability 
  • Invitations to teams 

ConvertKit charges you for the Creator Pro plan based on the number of subscribers you have, just like the Creator plan. Here’s how it works:

  • $29 a month – 300 subscribers
  • $59 a month – 1,000 subscribers 
  • $79 a month – 3,000 subscribers 
  • $111 a month – 5,000 subscribers
  • $167 a month – 10,000 subscribers
  • $209 a month – 15,000 subscribers 
  • $279 a month – 25,000 subscribers
  • $447 a month – 45,000 subscribers 

Convertkit Integration

It can integrate with a number of platforms.

That makes your digital marketing campaign easy. 

Here is the list of categories that you can connect to. 

  • E-Commerce
  • Lead Capture 
  • Webinar Services 
  • Affiliate Management 
  • Membership & Courses
  • Surveys & Quizzes
  • Website Platforms 
  • Scheduling 
  • Giveaways 
  • CRM 
  • Facebook Ads 
  • List Tracking & Analytics
  • Workflows
  • Email Verification 

What Are The Pros and Cons of Convertkit?


Easy Optin form Customization

Optin forms are really easy to use. You just need to choose an opt-in form from the templates and personalise it with the visual builder.

Then copy and paste the embed code onto your webpage.

Automation Builder

You can easily create high-converting automations that work for you based on the actions of your subscribers.

Also, you can send emails on autopilot to boost your revenues.

A/B split testing

Determine which email, landing page, or automations perform better by considering various variables.

Free Plan Plus Free Trial

You not only have a free plan to get started with convertkit if you have a limited budget but you can also try its pro features for free for upto 14 days. 


Limited Templates 

The design of the email templates is limited. If you want to modify your email, you’ll need to know how to use CSS code.

Limited cold subscribers customization

According to ConvertKit’s rules, Cold subscribers are individuals that haven’t opened or clicked your email in the last 90 days and have been subscribed for at least 30 days.

They’ve also recently included an automation rule that lets you delete everyone who clicks a link from the list of cold subscribers. 

You, on the other hand, have little to no control over who you perceive to be cold subscribers.

On inactive days and subscription days, there is still no possibility to change. 

Convertkit Support 

Customers can contact convertkit support via live chat service. 

You can also contact a customer service representative via email.

One of the best parts of contacting ConvertKit is that they personally look into your account when you submit a query or complaint. 

If something is missing, the allocated support person will provide suggestions to assist you enhance your results or have a more enjoyable experience. 

ConvertKit also offers workshops, training resources, and extensive online help documentation in addition to email assistance.

The knowledge base organises help articles into categories based on subjects, making navigation simple.

You can also look for help articles by using key phrases.

Final Thoughts

Overall convertkit is an amazing email marketing tool.

If you are just getting started then you should definitely give it a try with a free plan and decide by yourself whether you liked their service or not because there is no risk involved in it.

It’s pretty easy to use and offers lots of useful features like automation, segmentation, reporting etc.

You can even test its pro features with 14 days of free trial. 

Want more? No problem!

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